Jan 31 2012
RADXSPORTS TO AIR ON ZYNG HOSPITALITY NETWORK
RadXSports, the extreme and action sports video magazine, has inked a distribution deal with start-up ZYNG Networks to become a full time channel on it’s programming services seen in lodging units in the United States.
Beginning on February 1, RadXSports will have its own channel on the ZYNG system, airing its action packed content 24 hours a day throughout the day. RadXSports joins Brock Ray’s Hunting and Fishing and The Golf Network as original programming aired by ZYNG. A system test including the RadXSports programming is already airing in newly installed venue.
ZYNG is a private distribution network with advanced digital signage that delivers advertising and outdoors related content to public spaces and individual units of hospitality businesses. They have contracts to install their system in selected Marriott, Holiday Inn and Holiday Inn Express, DoubleTree and Sheraton hotels plus privately owned hotels, time shares and condominium units in the top 150 markets across America. ZYNG also supplies an Electronic Program Guide to promote the in-room programming and offer interactive advertising opportunities.
ZYNG currently has more than 100,000 units under contract and is rolling out their system to 22,000 units in January. According to ZYNG President Douglas Brough, they expect to install screens in all of these units during the first quarter of 2012 and are in negotiations for additional venues. “We’ve hit a responsive note with our venues. They see the advantages of fresh content along with traditional programming in a powerful interactive advertising environment. We are excited to bring high quality programs into the lobbies and rooms, it’s what makes the ZYNG service unique.”
Gerald Pallor, producer of RadXSports, is excited about this new distribution channel. “We’re always looking for new ways to reach our audience. This is a great opportunity to entertain people with our content. We look forward to growing right along with ZYNG.”
Visit their website for details about ZYNG Networks and their hospitality industry services.
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